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Funding solutions

Funding for Ecommerce Businesses

Ecommerce funding finances inventory, advertising and growth for online sellers based mainly on marketplace and store sales history. Many products repay as a share of sales, so payments flex with your revenue.

$10K–$2M‡Typical amount
3–18 monthsTerm
1–5 daysTypical speed*
Usually 6+ months of salesTime in business

Check your Ecommerce Funding options

Question 1 of 4
How much funding do you need?
Pick a range. You can change it anytime.
No hard credit pull · No obligation · Tap an answer to continue

Ecommerce Funding may be a good fit if…

  • You sell on Shopify, Amazon, Walmart or similar platforms
  • You need to buy inventory ahead of a peak season
  • You want to scale ad spend that already converts
  • You prefer payments that flex with sales

Consider something else if…

Requirements

What lenders typically look for.

These are common guidelines across our lender network, not hard cutoffs. Your advisor will tell you where you stand.

Time in businessUsually 6+ months of sales
RevenueOften $10K+ in monthly sales
CreditSales history matters most
DocumentsStore or marketplace reports, bank statements

How it works

How Ecommerce Funding work with WellRounded

1Step 1

Connect sales data

Share store or marketplace reports so lenders can see your sales history.

2Step 2

Get offers

Compare fixed-term and revenue-based options.

3Step 3

Fund

Funds land in your account, often within days.

4Step 4

Repay

Pay on a fixed schedule or as a percentage of sales, depending on the product.

Costs

How Ecommerce Funding are priced.

Revenue-based products often use a fixed fee instead of interest, repaid as a share of sales, so faster sales mean a shorter repayment period and a higher effective annual cost. Your advisor compares total cost across offers.

‡ Ranges shown are typical and illustrative, not an offer of credit. Final amounts, rates and terms are set by the lender.

See your Ecommerce Funding options in about two minutes.
See my options →

Calculator

Estimate your payment.

Estimated monthly payment$3,321
Monthly payment$3,321
Total of payments$119,572
Total interest and fees$19,572
Get real offers for $100,000 →

Estimates for illustration only, not an offer of credit. Your actual rate, term and fees are set by the lender and depend on your business.

Industries that often use Ecommerce Funding

EcommerceRetailWholesale

FAQ

Common questions, clear answers.

Anything else, your advisor will answer on the phone.

All FAQs →
Can Amazon sellers get funding?

Yes. Many lenders underwrite directly from marketplace sales data.

What is revenue-based financing?

You receive a lump sum and repay a set total as a percentage of future sales, so payments rise and fall with revenue.

How much can I get?

Offers are often sized to a portion of your recent monthly or annual sales.

Does it affect my store account?

Third-party funding does not change your store account, though some marketplace-native programs repay directly from payouts.

Compare related products

Business Line of CreditDraw when you need it, pay for what you use.$10K–$500K‡1–3 days
Working CapitalKeep payroll, inventory and operations moving.$10K–$1M‡24–72 hours

Ready to explore Ecommerce Funding? See your options today.

  • Decisions in as little as 24 hours*
  • $10K–$5M+ across 10 products
  • No hard credit pull to apply
  • One dedicated funding advisor